Just a space to read about the latest trends and tips in marketing, AI and all things brand.

Day: October 3, 2026

  • Your Next Testimonial Never Existed

    Your Next Testimonial Never Existed

    Three seconds. That is the entire pitch. Magic Hour AI, the Oakland video platform founded by David Hu and Runbo Li, announced this week that its AI UGC ad generator is now free to try: pick an actor, paste a script, and an open-weight video model called LTX-2.3 renders a synthetic talking head pitching your… Read more

  • The Shelf Is Not the Store

    The Shelf Is Not the Store

    You spent twenty years learning how to win the shelf. Endcaps. Eye level. Planograms. The digital version was barely easier: rank in Google Shopping, hold the buy box on Amazon, fight for position on a retailer page you do not control. All of that was one shelf. A single, physical-ish battlefield. That battlefield is gone.… Read more

  • The decisioning is not the creative

    The decisioning is not the creative

    Braze Forge 2026 moved AI from content generation into campaign operations. Decisioning Studio Go picks variant, timing, and frequency per recipient. Agentic Standards gates send with pass, warn, and fail. This week’s CRM buy is who owns judgment and the standards gate. Read more