Day: October 4, 2026

Who’s Spending Your Ad Budget While You Sleep? Yext just answered the question nobody at a franchise marketing department wanted to hear out loud. On September 30, the company announced at its Envision conference that it signed a definitive agreement to acquire Flamel.ai, a platform that runs localized paid campaigns across Google, Meta, and ChatGPT… Read more

Your New Hire Never Sleeps. Your Subscription Just Got Halved. OpenAI just did the most OpenAI thing possible. At its DevDay on September 29, the company handed every Pro subscriber an employee who never sleeps, never logs off, and keeps working while you do. Then, in the same breath, it told its heaviest users their… Read more

Google is rolling out A/B testing inside Performance Max asset groups: control vs treatment assets, traffic split, and a lock for the test window. This week’s media job is one high-stakes creative experiment before Q4, not another gut refresh. Read more