Cheap Clicks Are a Trap. Here’s the Math That Proves It.

By Dayton Davis
March 14, 2026

A young man in a teal jacket waits with an empty basket at the closed door of a small shop, its warm interior lit and busy behind the window.

Your bot wall is now a customer policy

Isometric ice-blue and mint chips on diverting graphite paths

The mid-tier is not fallback-free

Brass balance scale on a workbench at dusk beside a dark window

The workhorse is not Chat

Screenshots of TikTok interface showcasing live shopping features, including product links and live shopping tags.

Grab Your Carts, We’re Going Live: The Shopping Revolution Hits the West