Day: September 15, 2026
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The reasoning stack is the SKU
Salesforce Koa is not another Agentforce job pack. It is a CRM-specific reasoning model Salesforce owns and runs inside its trust boundary, post-trained from NVIDIA Nemotron on synthetic CRM scenarios. The Agentforce question just moved from which named role you buy to which reasoning stack sits under that role. Read more
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The click is the conversation
OpenAI’s Sponsored Agent pilot turns a ChatGPT ad click into a branded chat inside ChatGPT, not a website landing page. Media teams still scoring CTR as the conversion event are optimizing the wrong funnel step. Read more