Category: AI
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One AI opt-out, two different prices
Google, Microsoft, OpenAI and Anthropic now back one robots.txt line that says no AI training. At Microsoft it blocks training only. At Google it also maps to Google-Extended, which covers Gemini grounding. Here is why marketing should own the call, page by page, and what to check this week. Read more
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Check when Adobe’s mix model last learned
Adobe relaunched Mix Modeler as Marketing Campaign Analytics and says it rescores in minutes mid campaign. The docs show training runs on a monthly or slower schedule, priors can be typed in by hand, plans don’t follow a rescore, and the drift alert is still in limited testing. Check those before Black Friday. Read more
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Shopify’s Autopilot reads your budget as a target
Shopify just switched on Campaign Autopilot for every merchant, with Meta, Microsoft, Snapchat, email and SEO in one tab. The help pages say the monthly budget can be exceeded, guardrail edits only reach future campaigns, and approval covers the launch. Set your brakes in the ad platforms first. Read more
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Exact match stops at the first question
Google is putting ads in AI Mode in ten more countries, including Canada, and in the U.S. it now sells ads inside follow-up questions. Exact and phrase match only qualify when a question looks like a product search, so the rest of the conversation goes to broad match, AI Max and Performance Max. Here is… Read more
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Before you hire Picsart’s Google Ads agent
Picsart’s Marketing Studio can now plan, make, score and launch a Google Ads campaign without you opening Google Ads. The approval gates are good on day one. What happens to your budget in week three, and what “Excellent” really means, is less clear. Read more
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Whose template is your new Canva hero image?
Canva’s first in-house image model plans the layout before it draws, renders text in 55 languages and splits into editable layers. It also learned from the template library your competitors use, bills against a per-person allowance and still needs a human on the fine print. How to use it without looking like everyone else. Read more
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Marketo puts a language model in the flow step
Adobe’s callable agents let a model rewrite job titles, normalize company names and flag scanner clicks inside your Smart Campaigns, rolling out from November 6. It runs on webhook plumbing, nobody watches each call, and Adobe has not published a price. Here is how to pilot it without breaking scoring. Read more
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Ten languages, one English help desk
Google Ads now translates a whole Search campaign into ten languages in an afternoon, landing page included. That makes the ad the cheap part of a new market. The translated page lives only in the browser, bids arrive in US economics, and your emails, returns and support desk stay exactly as they were. Here is… Read more
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A ghostwriter joins your ChatGPT ads on October 29
OpenAI will switch on creative enhancements for ChatGPT Ads next week: rewritten headlines, translations, resized images and new landing pages, with no preview of each version. The new terms make you responsible for what runs. Decide before October 29. Read more
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Webflow Campaigns matches the page, then Google writes the ad
Webflow’s new Campaigns tool turns a brief into on-brand landing pages, account variations and a Google Ads push. The page match is real. The ad text is Google’s, and by default Google can pick a different page. Plan the handoff before the first launch. Read more