Just a space to read about the latest trends and tips in marketing, AI and all things brand.

Day: September 23, 2026

  • The default is Opus

    The default is Opus

    Claude Code 2.1.280 (Sep 22) makes Claude Opus 5.5 the default Opus model and flips Pro and Team Standard session defaults from Sonnet to Opus, matching Max, Team Premium, and Enterprise. Symlink writes now name the real destination. Cheap seats start heavy unless you pin Sonnet. Read more

  • The search term is not the journey

    The search term is not the journey
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    Google is expanding AI Brief into seven more languages and selling a unified Search ads journey report: term, creative, landing page. After September’s settings migration, control is not another toggle. It is the brief you write and the combination you audit. Read more