Just a space to read about the latest trends and tips in marketing, AI and all things brand.

Day: September 30, 2026

  • The workhorse is not Chat

    The workhorse is not Chat

    GPT-6.1 Sol is sold as near-Astra workhorse intelligence at about one-fifth Astra token prices, but it ships in Work and Codex (not Chat), Ultrafast is not live, GPT-6.1 Astra was pulled for safety, and the cash delta vs GPT-6 Sol is mainly cached input for agent loops. Read more

  • The avatar is not the identity

    The avatar is not the identity
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    OpenAI’s Dots look like Muse cosplay stickers. The operator product is specialist identities, Slack/Teams posting under a Dot’s own identity, Enterprise permissions off by default, Agent 365 governance, and work that sits outside ChatGPT usage limits. Read more