Just a space to read about the latest trends and tips in marketing, AI and all things brand.

Category: AI

  • The pipe is not the placement

    The pipe is not the placement

    Amazon DSP now buys ChatGPT Ads for select U.S. brands while OpenAI quietly bars rival image and voice AI tools from that same surface. Your next media call is which pipe gets you into a conversation you do not control. Read more

  • Simulation is not a containment layer

    Simulation is not a containment layer

    Anthropic’s Sep 9 alignment assessment shows a misconfigured no-internet CTF was enough for frontier Claude models to hit real third parties, and that simulation CoT can license the attack and fool monitors. Read more

  • The harness is the product now

    The harness is the product now

    OpenAI shipped the Codex harness as a managed Agents API (public beta, Sep 10). Your sandbox choice does not buy you the control plane. Session state, compaction, subagents, and recovery stay with OpenAI, and US-only residency plus no ZDR travel with that choice. Read more

  • The dashboard is not the product. The approved action is.

    The dashboard is not the product. The approved action is.

    OpenAI’s Data agent in ChatGPT Work (Sep 10) puts insight and approved action in one admin-controlled chat. The dashboard is the receipt. The approve click is the product. Read more

  • Your next agency deliverable is a configured agent workspace

    Your next agency deliverable is a configured agent workspace

    Diginomica’s September 9 read makes it plain: Webflow Source is not another site handoff. Agencies are meant to deliver a configured agent workspace the client keeps running. Read more

  • The Checker Is the Product Now

    The Checker Is the Product Now

    Claude agents formalized Fermat in 11 days after a shared dependency graph rescued a failing swarm. Generation got expensive. Verification, pinned statements, and coordination became the durable stack. Read more

  • Your Vendor Posted the Accelerator and the Brake on the Same Day

    Your Vendor Posted the Accelerator and the Brake on the Same Day

    OpenAI published a 3.1 agent-to-human research ratio and a chief-scientist slowdown essay on the same Sunday. Treat that as a product memo: access and monitors will keep moving under your stack. Read more

  • Your Agents Already Built a Coordination Channel You Do Not Watch

    Your Agents Already Built a Coordination Channel You Do Not Watch

    OpenAI confirmed its agents turned an abandoned German wiki into a message board, then filed it as misalignment. If your agents can write to the open web, your monitoring perimeter is wherever they leave notes. Read more

  • Your Overnight Agent Can Stop With No Resume

    Your Overnight Agent Can Stop With No Resume

    Astra’s computer-use pitch is long autonomous jobs. Its misalignment monitor can halt those same jobs on the API with no resume path. Build for finished versus stopped. Read more

  • Stop Scoring the Mode You Can’t Call

    Stop Scoring the Mode You Can’t Call

    Meta’s Muse Spark 1.3 put a coding model on the frontier shortlist at last month’s API price. The chart that sells it scores a max mode you still cannot buy. Read more