Just a space to read about the latest trends and tips in marketing, AI and all things brand.

Day: September 22, 2026

  • Voice is not the SKU

    Voice is not the SKU

    Codex CLI rust-v0.155.0 (Sep 17) ships experimental /voice, Touch ID for MCP requests, and streaming reasoning summaries. rust-v0.155.1 (Sep 18) restores the reasoning-summary default to none so unsupported providers stop rejecting requests. The operator product this week is the biometric MCP gate and the default that breaks third-party backends, not voice coding theater. Read more

  • The bill is not the click

    The bill is not the click
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    OpenAI’s mid-September ChatGPT Ads wave makes oCPM (conversion-optimized, impression-billed) generally available and the recommended buying model. Campaign objective, billing, and conversion event lock at creation. Attribution windows only change reporting. Operators still reading ChatGPT Ads as a CPC click channel will mis-read pacing and inflate Conversions. Read more