Category: Ads
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Check when Adobe’s mix model last learned
Adobe relaunched Mix Modeler as Marketing Campaign Analytics and says it rescores in minutes mid campaign. The docs show training runs on a monthly or slower schedule, priors can be typed in by hand, plans don’t follow a rescore, and the drift alert is still in limited testing. Check those before Black Friday. Read more
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Reddit wants its lurkers to sign in
Reddit says it will become a primarily logged-in site, with tests outside the U.S. starting this quarter. The logged-out readers it is gating are the ones most brands reach through Google and AI answers. Here is what changes for community, AI visibility and paid plans, and what to do this week. Read more
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Shopify’s Autopilot reads your budget as a target
Shopify just switched on Campaign Autopilot for every merchant, with Meta, Microsoft, Snapchat, email and SEO in one tab. The help pages say the monthly budget can be exceeded, guardrail edits only reach future campaigns, and approval covers the launch. Set your brakes in the ad platforms first. Read more
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Exact match stops at the first question
Google is putting ads in AI Mode in ten more countries, including Canada, and in the U.S. it now sells ads inside follow-up questions. Exact and phrase match only qualify when a question looks like a product search, so the rest of the conversation goes to broad match, AI Max and Performance Max. Here is… Read more
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Pinterest just got a second front door
On October 26, Pinterest made its display and video inventory buyable inside Amazon, Google, Yahoo and DeepIntent demand-side platforms. Now your social team and your programmatic desk can both buy Pinterest, in different tools, with different reporting and different fees. Here is what Pinterest has not said, and how to name one owner before holiday… Read more
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Same cash register, more Meta purchases
On November 12, fifteen days before Black Friday, Meta starts matching some purchases on shoppers’ own devices, and the setting is on by default. Reported CPA can fall and ROAS can rise with the same orders and the same spend. Here is who gets the lift, what Meta has not said, and how to decide… Read more
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Divide by fifty before Black Friday
Meta just published one line of math that tells you how many ad sets your budget can feed: weekly budget divided by cost per result times fifty. Run it with November prices and the number shrinks, right when most accounts add more. Here is how to read Meta’s 28% claim, why the merge has to… Read more
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Ten languages, one English help desk
Google Ads now translates a whole Search campaign into ten languages in an afternoon, landing page included. That makes the ad the cheap part of a new market. The translated page lives only in the browser, bids arrive in US economics, and your emails, returns and support desk stay exactly as they were. Here is… Read more
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Your customer list stops leaving scrambled on November 16
From November 16, Google Ads Data Manager stops requiring SHA-256 hashed customer data and takes encrypted lists instead, decrypting them inside a sealed environment. Match rates may rise. The privacy paperwork built on only hashes leave needs a look first. Here is what to do this week. Read more
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A ghostwriter joins your ChatGPT ads on October 29
OpenAI will switch on creative enhancements for ChatGPT Ads next week: rewritten headlines, translations, resized images and new landing pages, with no preview of each version. The new terms make you responsible for what runs. Decide before October 29. Read more