Just a space to read about the latest trends and tips in marketing, AI and all things brand.

Day: September 26, 2026

  • The default is not a bid

    The default is not a bid
    ,

    ChatGPT Ads now preselects Maximize results for eligible new ad groups. That strategy chases volume with no CPA, CPC, or ROAS guarantee. Manual Max bid is the only hard ceiling, and with seven-day averaged daily budgets the default OS is spend-the-budget-for-count. Read more