Day: October 9, 2026
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Somebody Still Has to Press Send
The wildest thing announced in martech this week is not the AI that can run your campaigns. It is the AI that refuses to. On October 8, MessageGears rolled out an MCP that lets Claude, ChatGPT, or any MCP-compatible assistant build audiences, draft campaigns, and prep multichannel sends directly on your live data warehouse. Sixteen… Read more
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Claude now edits your Google files under your name
Anthropic put Claude inside Google Docs, Sheets, and Slides on October 6, plus connectors that edit Google files straight from the chat. It is a capable editor. It also records every change under your name, draws Slides charts that never update, cannot see Connected Sheets, and on Pro and Max runs under consumer terms. Set… Read more
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Your bot wall is now a customer policy
Shoppers are sending AI agents to buy, book and return things for them, and plenty of websites bounce those agents at the door, sometimes on purpose and often by accident. Meta and Sierra want a standard for letting them in. Until it lands, someone who owns the customer has to decide who gets through. Read more
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Your Homepage Is Now Your Media Buyer
X just collapsed the hardest part of advertising into a text field. On Monday at Advertising Week New York, the platform unveiled X Lift: an AI tool that turns a business URL into a finished ad campaign in a few clicks. You type in your website address. The AI reads it, generates a range of… Read more