Day: October 11, 2026
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The Least Exciting AI Launch of the Week Is the One You’ll Actually Use
Advertising Week New York just gave us twelve AI announcements in a single day. Agents that query your data warehouse. Agents that watch your creators. Agents that place orders, move budgets, and check themselves out of your store. On October 9, 2026, the marketing technology industry announced a future where the machines do everything except… Read more
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Google’s AI Finally Has to Show Its Homework
Google’s AI Finally Has to Show Its Homework On October 8, Google did the most honest thing an ad platform has done all year: it showed its homework. Buried in the Asset optimization section of Google Ads, advertisers can now generate up to 10 sample headlines and descriptions from AI Max’s text customization engine without… Read more
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When email is priced by the click, who counts the click?
Treasure AI says it will charge for email by clicks instead of sends, and it wants Braze and Klaviyo to follow. It is a good idea with a hole in the middle: a real share of email clicks come from security scanners, not people. Before anyone signs, write down what a billable click is. Read more