Category: Data
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Check when Adobe’s mix model last learned
Adobe relaunched Mix Modeler as Marketing Campaign Analytics and says it rescores in minutes mid campaign. The docs show training runs on a monthly or slower schedule, priors can be typed in by hand, plans don’t follow a rescore, and the drift alert is still in limited testing. Check those before Black Friday. Read more
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Pinterest just got a second front door
On October 26, Pinterest made its display and video inventory buyable inside Amazon, Google, Yahoo and DeepIntent demand-side platforms. Now your social team and your programmatic desk can both buy Pinterest, in different tools, with different reporting and different fees. Here is what Pinterest has not said, and how to name one owner before holiday… Read more
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Same cash register, more Meta purchases
On November 12, fifteen days before Black Friday, Meta starts matching some purchases on shoppers’ own devices, and the setting is on by default. Reported CPA can fall and ROAS can rise with the same orders and the same spend. Here is who gets the lift, what Meta has not said, and how to decide… Read more
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Marketo puts a language model in the flow step
Adobe’s callable agents let a model rewrite job titles, normalize company names and flag scanner clicks inside your Smart Campaigns, rolling out from November 6. It runs on webhook plumbing, nobody watches each call, and Adobe has not published a price. Here is how to pilot it without breaking scoring. Read more
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Your customer list stops leaving scrambled on November 16
From November 16, Google Ads Data Manager stops requiring SHA-256 hashed customer data and takes encrypted lists instead, decrypting them inside a sealed environment. Match rates may rise. The privacy paperwork built on only hashes leave needs a look first. Here is what to do this week. Read more
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Which of your October rankings actually happened?
Google has been serving rank trackers complete, normal-looking results pages with the results swapped out. Ahrefs now says 5% to 20% of results are affected, depending on the provider. Every SEO report since mid-September rests on contested data. Here is what to do this week. Read more
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Two Switzerlands sold in two days
Publicis got the FTC nod to buy LiveRamp on Monday and Salesforce agreed to buy Braze on Tuesday. Two vendors sold on neutrality now have owners. One got its neutrality written into an order, the other got a press release sentence. Here is what to do this week. Read more
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ChatGPT sent a week of your visits to Direct
For about a week in October, a ChatGPT bug stripped the tag that tells your analytics a visit came from ChatGPT, and those visits landed in Direct. Your AI channel rests on a courtesy a vendor controls. Here is what to fix before budget season. Read more
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Rudder Lookout builds audiences fast and leaves them behind
RudderStack’s new AI agent turns a campaign idea into a warehouse audience synced to Meta, Google and your CRM in one conversation. The build is careful. The exit is not: delete a sync and the list stays live in the ad platform. Set the retirement rules before the first pilot. Read more
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Who sends the cart reminder when the cart lives on Google?
Google’s Universal Cart went live in the U.S. on October 15 across Search and the Gemini app. Shoppers save items from many stores, and Google sends the price-drop and restock alerts. You never see the save, and your markdown writes the reminder. Plan holiday pricing, promo codes and measurement around that. Read more