Category: email marketing
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Marketo puts a language model in the flow step
Adobe’s callable agents let a model rewrite job titles, normalize company names and flag scanner clicks inside your Smart Campaigns, rolling out from November 6. It runs on webhook plumbing, nobody watches each call, and Adobe has not published a price. Here is how to pilot it without breaking scoring. Read more
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Two Switzerlands sold in two days
Publicis got the FTC nod to buy LiveRamp on Monday and Salesforce agreed to buy Braze on Tuesday. Two vendors sold on neutrality now have owners. One got its neutrality written into an order, the other got a press release sentence. Here is what to do this week. Read more
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Your receipts now help choose Google’s ads
Since October 16, Google has been testing ads in AI Mode for people who connect Gmail, Calendar and Photos, and inferences drawn from those apps can help choose the ads they see. Your order confirmations are in there. Here is what lifecycle and search teams should change this week. Read more
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Klaviyo’s Composer works the night shift on a meter you read later
Klaviyo’s AI marketing agent is now open to every account, and it can run audits on a schedule while nobody is logged in. It will not send without your sign-off. But Klaviyo shows what a job cost only after it runs, and outside agents connected to the same account can send. Write the job list,… Read more
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Set the send ceiling before Campaign Agent goes live
Salesforce’s Campaign Agent is generally available in Marketing Cloud Next as of today. It can assemble a campaign from a goal, then decide which of your live campaigns actually reaches each contact. Before you turn that on, put consent, suppressions and a frequency ceiling where the agent can see them. Read more
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When email is priced by the click, who counts the click?
Treasure AI says it will charge for email by clicks instead of sends, and it wants Braze and Klaviyo to follow. It is a good idea with a hole in the middle: a real share of email clicks come from security scanners, not people. Before anyone signs, write down what a billable click is. Read more
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ChatGPT: The Secret Weapon in Your Marketing Arsenal
Kick-Ass Research with a Click! Hey, marketing dynamos! Tired of slogging through the same old research methods? Welcome to 2024, where ChatGPT is flipping the script on marketing research. This AI-powered tool is like your personal research ninja, slicing and dicing info like a pro. Let’s dive into 7 badass ways ChatGPT can skyrocket your… Read more
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Zero to Inbox Hero: Cracking the Code of Click-Worthy Emails in 2024
Hey there, digital warriors of the inbox battlefield! Strap in and power up your cyber-suits—we’re on a mission to transform your email marketing from overlooked to overbooked. The Email Game: It’s Not Dead, Just Evolved First off, let’s squash a myth: Email marketing is far from dead. It’s just leveled up. In the digital jungle… Read more