Day: October 29, 2026
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Shopify’s Autopilot reads your budget as a target
Shopify just switched on Campaign Autopilot for every merchant, with Meta, Microsoft, Snapchat, email and SEO in one tab. The help pages say the monthly budget can be exceeded, guardrail edits only reach future campaigns, and approval covers the launch. Set your brakes in the ad platforms first. Read more
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Exact match stops at the first question
Google is putting ads in AI Mode in ten more countries, including Canada, and in the U.S. it now sells ads inside follow-up questions. Exact and phrase match only qualify when a question looks like a product search, so the rest of the conversation goes to broad match, AI Max and Performance Max. Here is… Read more