Our news
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Ten languages, one English help desk
Google Ads now translates a whole Search campaign into ten languages in an afternoon, landing page included. That makes the ad the cheap part of a new market. The translated page lives only in the browser, bids arrive in US economics, and your emails, returns and support desk stay exactly as they were. Here is…
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Your customer list stops leaving scrambled on November 16
From November 16, Google Ads Data Manager stops requiring SHA-256 hashed customer data and takes encrypted lists instead, decrypting them inside a sealed environment. Match rates may rise. The privacy paperwork built on only hashes leave needs a look first. Here is what to do this week.
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A ghostwriter joins your ChatGPT ads on October 29
OpenAI will switch on creative enhancements for ChatGPT Ads next week: rewritten headlines, translations, resized images and new landing pages, with no preview of each version. The new terms make you responsible for what runs. Decide before October 29.
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Which of your October rankings actually happened?
Google has been serving rank trackers complete, normal-looking results pages with the results swapped out. Ahrefs now says 5% to 20% of results are affected, depending on the provider. Every SEO report since mid-September rests on contested data. Here is what to do this week.
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Webflow Campaigns matches the page, then Google writes the ad
Webflow’s new Campaigns tool turns a brief into on-brand landing pages, account variations and a Google Ads push. The page match is real. The ad text is Google’s, and by default Google can pick a different page. Plan the handoff before the first launch.
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Two Switzerlands sold in two days
Publicis got the FTC nod to buy LiveRamp on Monday and Salesforce agreed to buy Braze on Tuesday. Two vendors sold on neutrality now have owners. One got its neutrality written into an order, the other got a press release sentence. Here is what to do this week.
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Profound’s agents answer to whoever set the trigger
Profound’s rebuilt Agents can watch AI search, draft fixes and publish to your CMS on a trigger. Most of the controls belong to one person: whoever set the trigger, clicked Always allow or made the last edit. Hand them to the team before the free beta ends.
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ChatGPT sent a week of your visits to Direct
For about a week in October, a ChatGPT bug stripped the tag that tells your analytics a visit came from ChatGPT, and those visits landed in Direct. Your AI channel rests on a courtesy a vendor controls. Here is what to fix before budget season.
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Rudder Lookout builds audiences fast and leaves them behind
RudderStack’s new AI agent turns a campaign idea into a warehouse audience synced to Meta, Google and your CRM in one conversation. The build is careful. The exit is not: delete a sync and the list stays live in the ad platform. Set the retirement rules before the first pilot.
