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  • A screenprint style illustration of one small watering can trying to feed a long row of thin seedlings, with only the first few standing tall and green.

    Divide by fifty before Black Friday

    Meta just published one line of math that tells you how many ad sets your budget can feed: weekly budget divided by cost per result times fifty. Run it with November prices and the number shrinks, right when most accounts add more. Here is how to read Meta’s 28% claim, why the merge has to…

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  • A row of theatre set shopfronts in a bright white hall, the painted cobalt and lemon fronts facing forward while the bare canvas and timber backs show from the side.

    Ten languages, one English help desk

    Google Ads now translates a whole Search campaign into ten languages in an afternoon, landing page included. That makes the ad the cheap part of a new market. The translated page lives only in the browser, bids arrive in US economics, and your emails, returns and support desk stay exactly as they were. Here is…

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  • A courier in a dark rain jacket, seen from behind at night, passes a locked steel case through a lit hatch into a windowless concrete building on a wet loading dock.

    Your customer list stops leaving scrambled on November 16

    From November 16, Google Ads Data Manager stops requiring SHA-256 hashed customer data and takes encrypted lists instead, decrypting them inside a sealed environment. Match rates may rise. The privacy paperwork built on only hashes leave needs a look first. Here is what to do this week.

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  • A studio photograph of a birch-wood marionette in a red scarf on a small stage, its strings worked by a brass clockwork machine while the hand-held wooden control lies unused on the floor beside it.

    A ghostwriter joins your ChatGPT ads on October 29

    OpenAI will switch on creative enhancements for ChatGPT Ads next week: rewritten headlines, translations, resized images and new landing pages, with no preview of each version. The new terms make you responsible for what runs. Decide before October 29.

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  • A gouache painting of a misty marsh at sunrise where a brass spotting scope on a wooden hide looks out over a flock that is mostly painted wooden decoy ducks, with only a few real ducks at the edges.

    Which of your October rankings actually happened?

    Google has been serving rank trackers complete, normal-looking results pages with the results swapped out. Ahrefs now says 5% to 20% of results are affected, depending on the provider. Every SEO report since mid-September rests on contested data. Here is what to do this week.

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  • A layered cut-paper illustration of a road lined with matching magenta paper banners leading to a gatehouse, where a large paper hand swaps the last banner for a grey one and turns a blank signpost toward a side road.

    Webflow Campaigns matches the page, then Google writes the ad

    Webflow’s new Campaigns tool turns a brief into on-brand landing pages, account variations and a Google Ads push. The page match is real. The ad text is Google’s, and by default Google can pick a different page. Plan the handoff before the first launch.

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  • Two small white stone mountain huts on neighbouring snowy saddles where trails from every direction meet, each now flying a new flag, one emerald and one violet.

    Two Switzerlands sold in two days

    Publicis got the FTC nod to buy LiveRamp on Monday and Salesforce agreed to buy Braze on Tuesday. Two vendors sold on neutrality now have owners. One got its neutrality written into an order, the other got a press release sentence. Here is what to do this week.

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  • A linocut print of a printing press running by itself in an empty workshop, started by cords from an alarm clock, a weathervane and a doorbell, while one person walks out holding a single key.

    Profound’s agents answer to whoever set the trigger

    Profound’s rebuilt Agents can watch AI search, draft fixes and publish to your CMS on a trigger. Most of the controls belong to one person: whoever set the trigger, clicked Always allow or made the last edit. Hand them to the team before the free beta ends.

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  • Sunlit wooden sorting cabinet where tagged envelopes sit in neat pigeonholes while a large bin at the bottom overflows with identical envelopes that have no tags.

    ChatGPT sent a week of your visits to Direct

    For about a week in October, a ChatGPT bug stripped the tag that tells your analytics a visit came from ChatGPT, and those visits landed in Direct. Your AI channel rests on a courtesy a vendor controls. Here is what to fix before budget season.

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  • A single iron mooring post on a harbor quay at dawn, with several ropes fanning out across calm water to small boats moored at different distances.

    Rudder Lookout builds audiences fast and leaves them behind

    RudderStack’s new AI agent turns a campaign idea into a warehouse audience synced to Meta, Google and your CRM in one conversation. The build is careful. The exit is not: delete a sync and the list stays live in the ad platform. Set the retirement rules before the first pilot.

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