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Meta now sells the hours your launch depends on

On October 15 Meta started selling 3 to 24 hour windows on Facebook and Instagram, first come, first served, with category exclusivity on offer. Your launch date is now inventory a competitor can book. Here is what brand and media teams should do this week.

Embroidery on linen of a row of small houses, each with a parcel at the door, with a yellow thread running from every letterbox across the street into a market tent where tiny figures raise bidding paddles.

Your receipts now help choose Google’s ads

Since October 16, Google has been testing ads in AI Mode for people who connect Gmail, Calendar and Photos, and inferences drawn from those apps can help choose the ads they see. Your order confirmations are in there. Here is what lifecycle and search teams should change this week.

Oil painting of a merchant's house where a shopkeeper seals a blank sheet at the front counter while, far back through open doorways, a figure with a lantern walks into rooms lined with books.

A crawl license in the fine print of your Meta account

From October 30, any business use of Meta, from running ads to managing a Facebook Page, counts as agreeing that Meta may crawl sites tied to your products and use what it finds to train its products. Robots.txt is not in the contract. Here is what marketing should decide before then.

Whose brand does Gamma 5 remember?

Gamma rebuilt its AI deck tool to kill the generic AI look, and the planning agent and connectors are well built. But brand memory is still a feature for later, team-wide brand rules are Enterprise only, and themes now live on each file. Set the brand up for the team before the pilot starts.

Tilt-shift photo of a miniature town square where tiny shoppers carry parcels from several shops into one large shared cart while shopkeepers watch from their doorways.

Who sends the cart reminder when the cart lives on Google?

Google’s Universal Cart went live in the U.S. on October 15 across Search and the Gemini app. Shoppers save items from many stores, and Google sends the price-drop and restock alerts. You never see the save, and your markdown writes the reminder. Plan holiday pricing, promo codes and measurement around that.

Risograph illustration of a night watchman with a lantern walking a long sorting hall of pigeonhole cabinets, with a coin meter by the door.

Klaviyo’s Composer works the night shift on a meter you read later

Klaviyo’s AI marketing agent is now open to every account, and it can run audits on a schedule while nobody is logged in. It will not send without your sign-off. But Klaviyo shows what a job cost only after it runs, and outside agents connected to the same account can send. Write the job list,…

Wide film photo of an outdoor canal with a main open sluice and a secondary ditch held by a partially closed rust-hinged wooden gate.

Set the partner percent before holiday budgets spike

Google Ads is rolling out channel prioritization and a percentage limit on Low priority networks starting October 15. The percent is a preference Google will try to honor, not a hard stop. Write it on purpose before Search partners and Display take a silent share of Q4 spend.

Cyanotype print of three separate console desks drawn in white on deep blue, tied together by one red string, with a half-open copper gate in the foreground.

Decide what Amazon’s ad agent may touch before DVA+ arrives

Amazon renamed its buying platform Amazon Ads Agent and gave its chat the power to plan, target and apply changes across three campaign types. Before DVA+ starts rolling out in late October, write down what the agent may change, which campaign owns each budget, and who on your team holds the controls.

Woodblock illustration of a heavy wooden temple gate swung open at dawn with travelers walking through into a pale cream sky.

Public Argon is open. Budget before November 30

On October 13 Google opened Gemini 4 Argon to paid API, AI Studio, Gemini for business, and paying Gemini subscribers. The operator job is not celebrating the gate. It is picking the right door, wiring the 1M continuation path, and pricing workloads at the post-November rate before the intro window closes.

Gouache illustration of five very different made-up characters on a teal stage, all frozen in the same dance pose on one shared trail of footprints, while the original dancer slips offstage.

A made-up influencer doing everyone’s dance

Higgsfield rebuilt its AI Influencer studio this month, so a brand can design a spokesperson from menus for about six cents and drop it into a trending video. The character is the easy part. The moves come from a clip any other account can use too, and TikTok’s own shop rules name that kind of…

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