Our news
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Pinterest is turning your affiliate terms into an ad license
Pinterest is testing a way for brands to put ad spend behind a creator’s organic Pins with no paid partnership tag. The permission comes from a relationship you may already have, like an affiliate or creator program. Read those terms before your media team finds the button.
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Apple Has a Kill List. Your DSP Is On It.
Nobody announced it. There was no keynote, no developer session, no press release with a privacy-friendly font. Last month, iOS 27 quietly shipped with a private blocklist baked into WebKit, and Safari simply stopped talking to a handful of the biggest names in ad tech. Ads were bought, auctions were won, invoices were generated, and…
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Meta’s ad assistant remembers your account, one person at a time
On October 6, Meta gave its Ads Manager assistant a deeper memory of your business and started testing an assistant that can change targeting and budgets. The memory is useful. It is also private to each person, so five people on one ad account can be teaching it five different goals. Write the shared brief…
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Set the send ceiling before Campaign Agent goes live
Salesforce’s Campaign Agent is generally available in Marketing Cloud Next as of today. It can assemble a campaign from a goal, then decide which of your live campaigns actually reaches each contact. Before you turn that on, put consent, suppressions and a frequency ceiling where the agent can see them.
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Your AI Agents Are Spending the Budget. Fospha Wants to Audit Them.
On October 9, while most of Advertising Week New York was watching demos of AI that writes ads, builds creative, and buys media on its own, Fospha threw a rooftop party and made the contrarian bet: measurement is the product. The marketing measurement company relaunched itself as one connected system that unites MMA, marketing mix…
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The Least Exciting AI Launch of the Week Is the One You’ll Actually Use
Advertising Week New York just gave us twelve AI announcements in a single day. Agents that query your data warehouse. Agents that watch your creators. Agents that place orders, move budgets, and check themselves out of your store. On October 9, 2026, the marketing technology industry announced a future where the machines do everything except…
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Google’s AI Finally Has to Show Its Homework
Google’s AI Finally Has to Show Its Homework On October 8, Google did the most honest thing an ad platform has done all year: it showed its homework. Buried in the Asset optimization section of Google Ads, advertisers can now generate up to 10 sample headlines and descriptions from AI Max’s text customization engine without…
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When email is priced by the click, who counts the click?
Treasure AI says it will charge for email by clicks instead of sends, and it wants Braze and Klaviyo to follow. It is a good idea with a hole in the middle: a real share of email clicks come from security scanners, not people. Before anyone signs, write down what a billable click is.
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Meta Gave Its Ad Machine a Memory. Your Decks Are the Training Data.
What actually dropped Meta just did the thing every media buyer secretly feared and quietly wanted. At Advertising Week New York this week, the company announced its business assistant is getting a memory. It will remember your past campaigns, your seasonal patterns, the goals you set. And it can act: generate creative, adjust targeting, move…
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The Case Study Was the Product
Vannor launched its agentic marketing platform yesterday, and the most interesting part of the launch was not the product. It was the proof. The Greenville, South Carolina AI company pointed its own autonomous agents at its own website, ran them for a month, and then made the results the launch announcement. First-page Google rankings up…