Day: September 16, 2026
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Live is two SKUs
Gemini 3.8 Live and 3.8 Live Extended Thinking are a dual voice-agent SKU (scale and cost versus high-complexity speak-and-reason), not one Live model. Buy the wrong mode and you inherit the wrong latency, tool-calling, Workspace surface, and enterprise preview limits. Read more
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The mix model is not a report card
Google’s Meridian upgrades (agentic data-quality help, branded query volume, GeoX GA) pull audit, brand signals, and causal geo priors into one measurement stack. Teams still treating MMM as a quarterly slide deck will miss that the same loop should change budget this week. Read more