Day: October 1, 2026
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The Subreddit Is Not the Funnel
Bitly has the most recognizable URL shortener on the planet. Everyone has seen a bit.ly link. And until recently, Bitly had a branded subreddit with 38 members and a case of advanced indifference. A dormant subreddit. Thirty-eight people. For a brand used by hundreds of millions. Foundation Marketing, a B2B content agency out of Halifax,… Read more
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The Ranking Is Not the Answer
Your next customer will never see your website. Not first, anyway. First they will open an app, type a question into a box that thinks, and read an answer written by a machine. Your name is in that answer, or it is not. The sale happens in that gap, in the split second between the… Read more
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The skill is not the Gem
Google’s Skills rollout is not a Gems rebrand. Slash-invoked, stackable, SKILL.md-native instructions land on dated fences, do not sync between Gemini app and Workspace, and force dual-surface recreation before Rapid Release and the Nov 17 Settings move. Read more
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The loop is not the generator
Runway Ads is not another AI video generator pitch. The operator product is a closed creative loop: brand kit to variants to brand check to human approval to Meta/Google/TikTok publish to performance readback to the next round, with budget guardrails and a pilot-only fence. Read more