Day: October 12, 2026
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Apple Has a Kill List. Your DSP Is On It.
Nobody announced it. There was no keynote, no developer session, no press release with a privacy-friendly font. Last month, iOS 27 quietly shipped with a private blocklist baked into WebKit, and Safari simply stopped talking to a handful of the biggest names in ad tech. Ads were bought, auctions were won, invoices were generated, and… Read more
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Meta’s ad assistant remembers your account, one person at a time
On October 6, Meta gave its Ads Manager assistant a deeper memory of your business and started testing an assistant that can change targeting and budgets. The memory is useful. It is also private to each person, so five people on one ad account can be teaching it five different goals. Write the shared brief… Read more
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Set the send ceiling before Campaign Agent goes live
Salesforce’s Campaign Agent is generally available in Marketing Cloud Next as of today. It can assemble a campaign from a goal, then decide which of your live campaigns actually reaches each contact. Before you turn that on, put consent, suppressions and a frequency ceiling where the agent can see them. Read more
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Your AI Agents Are Spending the Budget. Fospha Wants to Audit Them.
On October 9, while most of Advertising Week New York was watching demos of AI that writes ads, builds creative, and buys media on its own, Fospha threw a rooftop party and made the contrarian bet: measurement is the product. The marketing measurement company relaunched itself as one connected system that unites MMA, marketing mix… Read more