Just a space to read about the latest trends and tips in marketing, AI and all things brand.

Day: October 20, 2026

  • Profound’s agents answer to whoever set the trigger

    Profound’s agents answer to whoever set the trigger
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    Profound’s rebuilt Agents can watch AI search, draft fixes and publish to your CMS on a trigger. Most of the controls belong to one person: whoever set the trigger, clicked Always allow or made the last edit. Hand them to the team before the free beta ends. Read more

  • ChatGPT sent a week of your visits to Direct

    ChatGPT sent a week of your visits to Direct
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    For about a week in October, a ChatGPT bug stripped the tag that tells your analytics a visit came from ChatGPT, and those visits landed in Direct. Your AI channel rests on a courtesy a vendor controls. Here is what to fix before budget season. Read more