Category: Content
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Before you hire Picsart’s Google Ads agent
Picsart’s Marketing Studio can now plan, make, score and launch a Google Ads campaign without you opening Google Ads. The approval gates are good on day one. What happens to your budget in week three, and what “Excellent” really means, is less clear. Read more
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Whose template is your new Canva hero image?
Canva’s first in-house image model plans the layout before it draws, renders text in 55 languages and splits into editable layers. It also learned from the template library your competitors use, bills against a per-person allowance and still needs a human on the fine print. How to use it without looking like everyone else. Read more
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Which of your October rankings actually happened?
Google has been serving rank trackers complete, normal-looking results pages with the results swapped out. Ahrefs now says 5% to 20% of results are affected, depending on the provider. Every SEO report since mid-September rests on contested data. Here is what to do this week. Read more
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Webflow Campaigns matches the page, then Google writes the ad
Webflow’s new Campaigns tool turns a brief into on-brand landing pages, account variations and a Google Ads push. The page match is real. The ad text is Google’s, and by default Google can pick a different page. Plan the handoff before the first launch. Read more
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Profound’s agents answer to whoever set the trigger
Profound’s rebuilt Agents can watch AI search, draft fixes and publish to your CMS on a trigger. Most of the controls belong to one person: whoever set the trigger, clicked Always allow or made the last edit. Hand them to the team before the free beta ends. Read more
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A crawl license in the fine print of your Meta account
From October 30, any business use of Meta, from running ads to managing a Facebook Page, counts as agreeing that Meta may crawl sites tied to your products and use what it finds to train its products. Robots.txt is not in the contract. Here is what marketing should decide before then. Read more
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Whose brand does Gamma 5 remember?
Gamma rebuilt its AI deck tool to kill the generic AI look, and the planning agent and connectors are well built. But brand memory is still a feature for later, team-wide brand rules are Enterprise only, and themes now live on each file. Set the brand up for the team before the pilot starts. Read more
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A made-up influencer doing everyone’s dance
Higgsfield rebuilt its AI Influencer studio this month, so a brand can design a spokesperson from menus for about six cents and drop it into a trending video. The character is the easy part. The moves come from a clip any other account can use too, and TikTok’s own shop rules name that kind of… Read more
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Projects are the runtime
Anthropic relaunched Claude Code Projects on September 17 as a coordinator plus parallel cloud threads, with merge conflicts as the honesty layer. The product you buy is the multi-agent runtime and shared project state, not a prettier file tree. Read more
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Once Upon a Digital World: Spinning Stories that Stick
Storytime Ain’t Just for Kids Anymore Hey, digital storytellers and brand wizards! Let’s face it, in 2024, if your brand story doesn’t grip your audience like their favorite Netflix binge, you’re doing it wrong. Storytelling in the digital age is all about crafting narratives that are so damn compelling, they stick in your audience’s mind… Read more