Day: November 3, 2026
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Name which Smartly dial may move spend
Smartly launched Intelligence Pro on Nov 2, bundling Reach Planner, Headroom, Benchmarks and INCRMNTAL Connect behind one premium door. Here is what the docs and a CIO interview actually say, what they leave out, and how to fence which number can move Black Friday budget. Read more
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Fence ChatGPT CPCs before the SSP door opens
OpenAI is reportedly opening Magnite and PubMatic paths into ChatGPT ads the same week a WU Vienna and Frankfurt School working paper finds paid ChatGPT visits return $0.89 against $2.45 for Search. Easier buying is not a scale brief. Fence the CPC and run a holdout. Read more