Day: November 6, 2026
-
SMS that fails four checks stays yours
Klaviyo’s Personalized Content adapts SMS and plain-text RCS flow copy from your baseline using shopper engagement. Four automatic checks can send your original instead, and results stay greyed until about 90 percent significance. Set brand voice, pick which of the six flows get the toggle, and leave baselines alone while the test runs. Read more
-
How far will you drop Target ROAS for the sale?
Google Ads published detailed Promotion Mode rules for temporary Target ROAS cuts of 5% to 90% over 3 to 14 days. Write your ROAS floor and eligibility map before Black Friday, because Exploration stacks and the system still spends by design. Read more