Our news
-
Build your own bridge between Meta and TikTok
On October 8, Meta stopped selling ads to ByteDance and to anyone whose Facebook or Instagram ad sends people to TikTok, in the US, Canada and five other countries. If part of your plan pays one platform to deliver people to its rival, that route can now be switched off overnight. Put a destination you…
-
Somebody Still Has to Press Send
The wildest thing announced in martech this week is not the AI that can run your campaigns. It is the AI that refuses to. On October 8, MessageGears rolled out an MCP that lets Claude, ChatGPT, or any MCP-compatible assistant build audiences, draft campaigns, and prep multichannel sends directly on your live data warehouse. Sixteen…
-
Claude now edits your Google files under your name
Anthropic put Claude inside Google Docs, Sheets, and Slides on October 6, plus connectors that edit Google files straight from the chat. It is a capable editor. It also records every change under your name, draws Slides charts that never update, cannot see Connected Sheets, and on Pro and Max runs under consumer terms. Set…
-
Your bot wall is now a customer policy
Shoppers are sending AI agents to buy, book and return things for them, and plenty of websites bounce those agents at the door, sometimes on purpose and often by accident. Meta and Sierra want a standard for letting them in. Until it lands, someone who owns the customer has to decide who gets through.
-
Your Homepage Is Now Your Media Buyer
X just collapsed the hardest part of advertising into a text field. On Monday at Advertising Week New York, the platform unveiled X Lift: an AI tool that turns a business URL into a finished ad campaign in a few clicks. You type in your website address. The AI reads it, generates a range of…
-
TikTok Wants Your Landing Page Too
TikTok Wants Your Landing Page Too On Monday, TikTok announced it is putting an AI agent on your lead forms. Not on TikTok. On your website. The platform that sold you the click now wants to sit on the other end of it. In your house. Interviewing your visitors before your sales team ever hears…
-
Two-Thirds of Your Audience Is Ghosting You
Two-Thirds of Your Audience Is Ghosting You On October 6, 2026, Omnicom Media Intelligence dropped a study with a number that should ruin your morning: 65% of U.S. consumers avoid advertising to some degree. Read it again. Nearly two-thirds of the people you are paying to reach have built structured, deliberate routines around not being…
-
A sale banner with a media budget
From Monday, Google Ads starts lifting offers off advertiser websites and showing them in Search and Performance Max ads, switched on by default. Whoever edits your homepage banner is now writing ad copy. Decide who holds that pen before October 12.
-
Half-price Nano Banana images come with fine print
Google’s Nano Banana 2.1 cuts the API price of a 1K or 2K image in half and is rolling into Google Ads, Flow, and the Gemini app. The savings are real. So is the fine print: the cheap default size is where Google says small text blurs, thinking is on and billed, inputs cost three…
-
That Click Didn’t Die. It Just Went Home.
That Click Didn’t Die. It Just Went Home. Yesterday, a Philadelphia adtech company called fullthrottle.ai announced a product called Last Mile Audiences. The name is modest. The implication is not. It takes the engagement signals your brand already paid for on Google and Meta, the paid search clicks and social interactions that never turned into…