Our news
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Write the rulebook before Figma’s agent touches your brand
On October 6, Figma’s design agent left beta and started spending AI credits. The feature that matters most for brand and marketing teams is a small one: guidelines files the agent reads on every prompt. Write them lean, cap who can draw on paid credits, and keep the agent on adaptation work for now.
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Where did your TikTok ad actually run?
TikTok opened its off-app ad network to US advertisers on Monday. Some Smart+ campaigns can now spend a TikTok budget inside hundreds of thousands of other apps, the verification arrives after the impression, and placement locks when you build the ad group. Decide where your money goes before the optimizer does.
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Your Support Bot Just Got a Sales Commission
Yesterday, Gladly declared retail’s two-bot era dead. The customer service platform launched agentic commerce, a single conversational AI that sells and serves inside the same conversation, built on top of its existing agentic service. One bot answers the sizing question, checks your order history, processes the exchange, and recommends the thing you actually wanted. No…
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The Bounce Is the Brief
The Bounce Is the Brief Your analytics can tell you that seventy percent of shoppers left your store without buying. They have always been able to tell you that. What they have never been able to tell you is why. And “why” is the only part that matters. This morning, Acoustic dropped its fall release…
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Your Website Just Got Demoted to Warehouse
Your Website Just Got Demoted to Warehouse TikTok spent years trying to turn its app into a mall. On Monday, October 5, it stopped building the mall and just absorbed it. At its Advertising Week presentation in New York, the company unveiled a suite of agentic commerce products that collapse the entire shopping journey, discovery,…
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Apple’s blocklist just became a line in your media plan
iOS 27 quietly cut The Trade Desk and five identity vendors out of iPhone browsing. Apple pointed TTD to a 27.2 beta on Monday, but your Q4 flight buys against the phones people already have. This week’s job is a vendor exposure map, not a wait for the patch.
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Adobe put a meter on its creative agent
On October 1, Adobe opened Firefly AI Assistant to every Creative Cloud plan and started charging plan credits for its actions. The assistant also picks the model for you, which means a prompt now quietly decides cost, commercial safety, and indemnity. Pin the model and meter a pilot before it touches client work.
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OpenAI Just Monetized the Loading Screen
OpenAI Just Monetized the Loading Screen OpenAI just put a price tag on the most boring five seconds in AI: the wait while your image renders. On Monday, October 5, the company announced it will begin testing a visual ad format that appears during ChatGPT image generation, starting later this month in the United States…
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Your ChatGPT Ads Finally Have Receipts
For months, ChatGPT Ads have been the industry’s most exciting black box. Brands wanted in, because 1.2 billion weekly users is not a number you ignore, but the budgets stayed at test level for one brutal reason: nobody could prove the ads worked. This morning, DoubleVerify blew that door open. DV launched attribution measurement for…
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Who’s Spending Your Ad Budget While You Sleep?
Who’s Spending Your Ad Budget While You Sleep? Yext just answered the question nobody at a franchise marketing department wanted to hear out loud. On September 30, the company announced at its Envision conference that it signed a definitive agreement to acquire Flamel.ai, a platform that runs localized paid campaigns across Google, Meta, and ChatGPT…