Our news
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Your New Hire Never Sleeps. Your Subscription Just Got Halved.
Your New Hire Never Sleeps. Your Subscription Just Got Halved. OpenAI just did the most OpenAI thing possible. At its DevDay on September 29, the company handed every Pro subscriber an employee who never sleeps, never logs off, and keeps working while you do. Then, in the same breath, it told its heaviest users their…
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Lock the asset group before you trust the lift
Google is rolling out A/B testing inside Performance Max asset groups: control vs treatment assets, traffic split, and a lock for the test window. This week’s media job is one high-stakes creative experiment before Q4, not another gut refresh.
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Your Next Testimonial Never Existed
Three seconds. That is the entire pitch. Magic Hour AI, the Oakland video platform founded by David Hu and Runbo Li, announced this week that its AI UGC ad generator is now free to try: pick an actor, paste a script, and an open-weight video model called LTX-2.3 renders a synthetic talking head pitching your…
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The Shelf Is Not the Store
You spent twenty years learning how to win the shelf. Endcaps. Eye level. Planograms. The digital version was barely easier: rank in Google Shopping, hold the buy box on Amazon, fight for position on a retailer page you do not control. All of that was one shelf. A single, physical-ish battlefield. That battlefield is gone.…
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The decisioning is not the creative
Braze Forge 2026 moved AI from content generation into campaign operations. Decisioning Studio Go picks variant, timing, and frequency per recipient. Agentic Standards gates send with pass, warn, and fail. This week’s CRM buy is who owns judgment and the standards gate.
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The Buyer Is Not the Human
There is a particular kind of week where the whole industry tilts and nobody quite says it out loud. This was one of them. Three separate agentic launches landed within 48 hours, all aimed at the same place: the small advertiser, the indie brand, the team of three running a budget that would not buy…
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The Conversation Is Not the Conversion
The lede nobody in your company wants to read Last week your AI agent handled four thousand customer conversations. It responded to every single one, on time, in perfect grammar, at a fraction of a cent per message. Your dashboard is glowing. And here is the question nobody on your team can answer: did it…
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The announcement is not the access
Gemini 4 Argon (September 30, 2026) ships frontier claims and intro pricing, but live access is Fairwind Program trusted cyber defenders only, with U.S. government voluntary pre-release engagement. Operators who treat the launch post as a buyable Ultra or API SKU this week will staff the wrong eval.
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The memory is not the conversation
OpenAI’s Asad Awan said ChatGPT Ads should be chosen partly by what ChatGPT remembers across threads, not only by the on-screen turn. The advertiser control surface is context hints, product philosophy, feed accuracy, and privacy-consent fencing, not a keyword buy on the current chat.
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The Subreddit Is Not the Funnel
Bitly has the most recognizable URL shortener on the planet. Everyone has seen a bit.ly link. And until recently, Bitly had a branded subreddit with 38 members and a case of advanced indifference. A dormant subreddit. Thirty-eight people. For a brand used by hundreds of millions. Foundation Marketing, a B2B content agency out of Halifax,…