Category: AI
-
Meta’s ad assistant remembers your account, one person at a time
On October 6, Meta gave its Ads Manager assistant a deeper memory of your business and started testing an assistant that can change targeting and budgets. The memory is useful. It is also private to each person, so five people on one ad account can be teaching it five different goals. Write the shared brief… Read more
-
Set the send ceiling before Campaign Agent goes live
Salesforce’s Campaign Agent is generally available in Marketing Cloud Next as of today. It can assemble a campaign from a goal, then decide which of your live campaigns actually reaches each contact. Before you turn that on, put consent, suppressions and a frequency ceiling where the agent can see them. Read more
-
Claude now edits your Google files under your name
Anthropic put Claude inside Google Docs, Sheets, and Slides on October 6, plus connectors that edit Google files straight from the chat. It is a capable editor. It also records every change under your name, draws Slides charts that never update, cannot see Connected Sheets, and on Pro and Max runs under consumer terms. Set… Read more
-
Your bot wall is now a customer policy
Shoppers are sending AI agents to buy, book and return things for them, and plenty of websites bounce those agents at the door, sometimes on purpose and often by accident. Meta and Sierra want a standard for letting them in. Until it lands, someone who owns the customer has to decide who gets through. Read more
-
Half-price Nano Banana images come with fine print
Google’s Nano Banana 2.1 cuts the API price of a 1K or 2K image in half and is rolling into Google Ads, Flow, and the Gemini app. The savings are real. So is the fine print: the cheap default size is where Google says small text blurs, thinking is on and billed, inputs cost three… Read more
-
Write the rulebook before Figma’s agent touches your brand
On October 6, Figma’s design agent left beta and started spending AI credits. The feature that matters most for brand and marketing teams is a small one: guidelines files the agent reads on every prompt. Write them lean, cap who can draw on paid credits, and keep the agent on adaptation work for now. Read more
-
Adobe put a meter on its creative agent
On October 1, Adobe opened Firefly AI Assistant to every Creative Cloud plan and started charging plan credits for its actions. The assistant also picks the model for you, which means a prompt now quietly decides cost, commercial safety, and indemnity. Pin the model and meter a pilot before it touches client work. Read more
-
The announcement is not the access
Gemini 4 Argon (September 30, 2026) ships frontier claims and intro pricing, but live access is Fairwind Program trusted cyber defenders only, with U.S. government voluntary pre-release engagement. Operators who treat the launch post as a buyable Ultra or API SKU this week will staff the wrong eval. Read more
-
The memory is not the conversation
OpenAI’s Asad Awan said ChatGPT Ads should be chosen partly by what ChatGPT remembers across threads, not only by the on-screen turn. The advertiser control surface is context hints, product philosophy, feed accuracy, and privacy-consent fencing, not a keyword buy on the current chat. Read more
-
The skill is not the Gem
Google’s Skills rollout is not a Gems rebrand. Slash-invoked, stackable, SKILL.md-native instructions land on dated fences, do not sync between Gemini app and Workspace, and force dual-surface recreation before Rapid Release and the Nov 17 Settings move. Read more