Category: AI
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Profound’s agents answer to whoever set the trigger
Profound’s rebuilt Agents can watch AI search, draft fixes and publish to your CMS on a trigger. Most of the controls belong to one person: whoever set the trigger, clicked Always allow or made the last edit. Hand them to the team before the free beta ends. Read more
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ChatGPT sent a week of your visits to Direct
For about a week in October, a ChatGPT bug stripped the tag that tells your analytics a visit came from ChatGPT, and those visits landed in Direct. Your AI channel rests on a courtesy a vendor controls. Here is what to fix before budget season. Read more
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Rudder Lookout builds audiences fast and leaves them behind
RudderStack’s new AI agent turns a campaign idea into a warehouse audience synced to Meta, Google and your CRM in one conversation. The build is careful. The exit is not: delete a sync and the list stays live in the ad platform. Set the retirement rules before the first pilot. Read more
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Your receipts now help choose Google’s ads
Since October 16, Google has been testing ads in AI Mode for people who connect Gmail, Calendar and Photos, and inferences drawn from those apps can help choose the ads they see. Your order confirmations are in there. Here is what lifecycle and search teams should change this week. Read more
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A crawl license in the fine print of your Meta account
From October 30, any business use of Meta, from running ads to managing a Facebook Page, counts as agreeing that Meta may crawl sites tied to your products and use what it finds to train its products. Robots.txt is not in the contract. Here is what marketing should decide before then. Read more
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Whose brand does Gamma 5 remember?
Gamma rebuilt its AI deck tool to kill the generic AI look, and the planning agent and connectors are well built. But brand memory is still a feature for later, team-wide brand rules are Enterprise only, and themes now live on each file. Set the brand up for the team before the pilot starts. Read more
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Klaviyo’s Composer works the night shift on a meter you read later
Klaviyo’s AI marketing agent is now open to every account, and it can run audits on a schedule while nobody is logged in. It will not send without your sign-off. But Klaviyo shows what a job cost only after it runs, and outside agents connected to the same account can send. Write the job list,… Read more
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Public Argon is open. Budget before November 30
On October 13 Google opened Gemini 4 Argon to paid API, AI Studio, Gemini for business, and paying Gemini subscribers. The operator job is not celebrating the gate. It is picking the right door, wiring the 1M continuation path, and pricing workloads at the post-November rate before the intro window closes. Read more
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Decide what Amazon’s ad agent may touch before DVA+ arrives
Amazon renamed its buying platform Amazon Ads Agent and gave its chat the power to plan, target and apply changes across three campaign types. Before DVA+ starts rolling out in late October, write down what the agent may change, which campaign owns each budget, and who on your team holds the controls. Read more
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A made-up influencer doing everyone’s dance
Higgsfield rebuilt its AI Influencer studio this month, so a brand can design a spokesperson from menus for about six cents and drop it into a trending video. The character is the easy part. The moves come from a clip any other account can use too, and TikTok’s own shop rules name that kind of… Read more