Category: Brand
-
One AI opt-out, two different prices
Google, Microsoft, OpenAI and Anthropic now back one robots.txt line that says no AI training. At Microsoft it blocks training only. At Google it also maps to Google-Extended, which covers Gemini grounding. Here is why marketing should own the call, page by page, and what to check this week. Read more
-
Before you hire Picsart’s Google Ads agent
Picsart’s Marketing Studio can now plan, make, score and launch a Google Ads campaign without you opening Google Ads. The approval gates are good on day one. What happens to your budget in week three, and what “Excellent” really means, is less clear. Read more
-
Whose template is your new Canva hero image?
Canva’s first in-house image model plans the layout before it draws, renders text in 55 languages and splits into editable layers. It also learned from the template library your competitors use, bills against a per-person allowance and still needs a human on the fine print. How to use it without looking like everyone else. Read more
-
A ghostwriter joins your ChatGPT ads on October 29
OpenAI will switch on creative enhancements for ChatGPT Ads next week: rewritten headlines, translations, resized images and new landing pages, with no preview of each version. The new terms make you responsible for what runs. Decide before October 29. Read more
-
Meta now sells the hours your launch depends on
On October 15 Meta started selling 3 to 24 hour windows on Facebook and Instagram, first come, first served, with category exclusivity on offer. Your launch date is now inventory a competitor can book. Here is what brand and media teams should do this week. Read more
-
Whose brand does Gamma 5 remember?
Gamma rebuilt its AI deck tool to kill the generic AI look, and the planning agent and connectors are well built. But brand memory is still a feature for later, team-wide brand rules are Enterprise only, and themes now live on each file. Set the brand up for the team before the pilot starts. Read more
-
Named agents are org charts
Salesforce just shipped seven named Agentforce job packs plus a runtime that pursues goals across weeks. The GTM buy is no longer chatbot SKU. It is which role gets a multi-week goal, brand voice, and SLA. Read more
-
Riding the Retro Wave: Cranking Up Nostalgia Marketing in 2024
Nostalgia Ain’t Just Old School, It’s Cool School! Hey there, marketing mavens! Ready to blast to the past? Nostalgia marketing is the shit in 2024, and it’s time to jump on this retro rocket. We’re not just reminiscing; we’re redefining marketing with good ol’ memories. Let’s unwrap this badass box of old-school cool and see… Read more
-
Ride the Wave or Wipe Out: Why Marketers Gotta Adapt or Get Left Behind
The Marketing Game – It’s a Damn Chameleon! Hey marketing rockstars! Here’s the deal: The marketing world is like a freakin’ chameleon, always changing colors. If you’re not ready to adapt, you’re basically signing up to get left in the digital dust. It’s all about grabbing attention – that’s the top-shelf liquor in this marketing… Read more
-
Ditch the Grid, Grab the Grit: How Marketers Need to Unleash Content and Seize Attention
Breaking Free from the Branding Box Alright, marketing peeps, let’s cut the crap and get real. There’s a crap-ton of brands, agencies, and marketing gurus stuck in a stalemate because they’re too damn scared to step off the ‘brand consistency’ pedestal. They’re so obsessed with keeping things “on brand” that they’re missing out on the… Read more