Category: TikTok
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Build your own bridge between Meta and TikTok
On October 8, Meta stopped selling ads to ByteDance and to anyone whose Facebook or Instagram ad sends people to TikTok, in the US, Canada and five other countries. If part of your plan pays one platform to deliver people to its rival, that route can now be switched off overnight. Put a destination you… Read more
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Where did your TikTok ad actually run?
TikTok opened its off-app ad network to US advertisers on Monday. Some Smart+ campaigns can now spend a TikTok budget inside hundreds of thousands of other apps, the verification arrives after the impression, and placement locks when you build the ad group. Decide where your money goes before the optimizer does. Read more
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Content is King, and Consistency is Queen: Crank Up Your Brand’s Volume in 2024
The Content Hustle: Why Your Brand Needs to Stay Loud and Clear Yo! Listen up, it’s 2024, and if you’re not churning out content like a badass bakery does donuts, you’re just whispering into the void. Content is no longer just king – it’s the entire freakin’ kingdom, and here’s the kicker: more is more.… Read more