Category: Social
-
Reddit wants its lurkers to sign in
Reddit says it will become a primarily logged-in site, with tests outside the U.S. starting this quarter. The logged-out readers it is gating are the ones most brands reach through Google and AI answers. Here is what changes for community, AI visibility and paid plans, and what to do this week. Read more
-
Pinterest just got a second front door
On October 26, Pinterest made its display and video inventory buyable inside Amazon, Google, Yahoo and DeepIntent demand-side platforms. Now your social team and your programmatic desk can both buy Pinterest, in different tools, with different reporting and different fees. Here is what Pinterest has not said, and how to name one owner before holiday… Read more
-
Divide by fifty before Black Friday
Meta just published one line of math that tells you how many ad sets your budget can feed: weekly budget divided by cost per result times fifty. Run it with November prices and the number shrinks, right when most accounts add more. Here is how to read Meta’s 28% claim, why the merge has to… Read more
-
Pinterest is turning your affiliate terms into an ad license
Pinterest is testing a way for brands to put ad spend behind a creator’s organic Pins with no paid partnership tag. The permission comes from a relationship you may already have, like an affiliate or creator program. Read those terms before your media team finds the button. Read more
-
Build your own bridge between Meta and TikTok
On October 8, Meta stopped selling ads to ByteDance and to anyone whose Facebook or Instagram ad sends people to TikTok, in the US, Canada and five other countries. If part of your plan pays one platform to deliver people to its rival, that route can now be switched off overnight. Put a destination you… Read more
-
Where did your TikTok ad actually run?
TikTok opened its off-app ad network to US advertisers on Monday. Some Smart+ campaigns can now spend a TikTok budget inside hundreds of thousands of other apps, the verification arrives after the impression, and placement locks when you build the ad group. Decide where your money goes before the optimizer does. Read more
-
Visual search is the auction
Pinterest put Visual Search Ads inside search results and Pin closeups at Pinterest Presents (Sep 17). If your creative and measurement still assume typed keywords, you are bidding on the wrong inventory. Read more
-
Embracing the Shadows: Mastering Dark Social in 2024
Welcome to the Dark Side of Social Media What’s up, savvy marketers? Get ready to dive deep into the realm of Dark Social. It’s 2024, and this untrackable beast is where the real action happens. Think private chats, DMs, emails – all the places where people share stuff but analytics tools can’t follow. It’s like… Read more
-
ChatGPT: The Secret Weapon in Your Marketing Arsenal
Kick-Ass Research with a Click! Hey, marketing dynamos! Tired of slogging through the same old research methods? Welcome to 2024, where ChatGPT is flipping the script on marketing research. This AI-powered tool is like your personal research ninja, slicing and dicing info like a pro. Let’s dive into 7 badass ways ChatGPT can skyrocket your… Read more
-
Content is King, and Consistency is Queen: Crank Up Your Brand’s Volume in 2024
The Content Hustle: Why Your Brand Needs to Stay Loud and Clear Yo! Listen up, it’s 2024, and if you’re not churning out content like a badass bakery does donuts, you’re just whispering into the void. Content is no longer just king – it’s the entire freakin’ kingdom, and here’s the kicker: more is more.… Read more