Category: Ads
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Build your own bridge between Meta and TikTok
On October 8, Meta stopped selling ads to ByteDance and to anyone whose Facebook or Instagram ad sends people to TikTok, in the US, Canada and five other countries. If part of your plan pays one platform to deliver people to its rival, that route can now be switched off overnight. Put a destination you… Read more
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A sale banner with a media budget
From Monday, Google Ads starts lifting offers off advertiser websites and showing them in Search and Performance Max ads, switched on by default. Whoever edits your homepage banner is now writing ad copy. Decide who holds that pen before October 12. Read more
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Where did your TikTok ad actually run?
TikTok opened its off-app ad network to US advertisers on Monday. Some Smart+ campaigns can now spend a TikTok budget inside hundreds of thousands of other apps, the verification arrives after the impression, and placement locks when you build the ad group. Decide where your money goes before the optimizer does. Read more
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Apple’s blocklist just became a line in your media plan
iOS 27 quietly cut The Trade Desk and five identity vendors out of iPhone browsing. Apple pointed TTD to a 27.2 beta on Monday, but your Q4 flight buys against the phones people already have. This week’s job is a vendor exposure map, not a wait for the patch. Read more
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The memory is not the conversation
OpenAI’s Asad Awan said ChatGPT Ads should be chosen partly by what ChatGPT remembers across threads, not only by the on-screen turn. The advertiser control surface is context hints, product philosophy, feed accuracy, and privacy-consent fencing, not a keyword buy on the current chat. Read more
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The loop is not the generator
Runway Ads is not another AI video generator pitch. The operator product is a closed creative loop: brand kit to variants to brand check to human approval to Meta/Google/TikTok publish to performance readback to the next round, with budget guardrails and a pilot-only fence. Read more
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The partner is not the match
LiveRamp says it is a ChatGPT Ads technology partner that can turn RampID-matched first-party data into Custom Audiences in 11 unnamed markets. That is an identity-routing ticket, not proof RampID is a first-class OpenAI audience key, not proof your geo is live, and not a substitute for OpenAI’s own match rules. Read more
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The capability is not the permission
Adform says ChatGPT, Claude, and Copilot can reach 800-plus FLOW capabilities via MCP. The July skills were read-only. The September claim never defines write. Audit the boundary before you plug an agent into a live DSP. Read more
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The default is not a bid
ChatGPT Ads now preselects Maximize results for eligible new ad groups. That strategy chases volume with no CPA, CPC, or ROAS guarantee. Manual Max bid is the only hard ceiling, and with seven-day averaged daily budgets the default OS is spend-the-budget-for-count. Read more
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The bill is not the click
OpenAI’s mid-September ChatGPT Ads wave makes oCPM (conversion-optimized, impression-billed) generally available and the recommended buying model. Campaign objective, billing, and conversion event lock at creation. Attribution windows only change reporting. Operators still reading ChatGPT Ads as a CPC click channel will mis-read pacing and inflate Conversions. Read more