Category: Ads
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Webflow Campaigns matches the page, then Google writes the ad
Webflow’s new Campaigns tool turns a brief into on-brand landing pages, account variations and a Google Ads push. The page match is real. The ad text is Google’s, and by default Google can pick a different page. Plan the handoff before the first launch. Read more
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Two Switzerlands sold in two days
Publicis got the FTC nod to buy LiveRamp on Monday and Salesforce agreed to buy Braze on Tuesday. Two vendors sold on neutrality now have owners. One got its neutrality written into an order, the other got a press release sentence. Here is what to do this week. Read more
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Rudder Lookout builds audiences fast and leaves them behind
RudderStack’s new AI agent turns a campaign idea into a warehouse audience synced to Meta, Google and your CRM in one conversation. The build is careful. The exit is not: delete a sync and the list stays live in the ad platform. Set the retirement rules before the first pilot. Read more
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Meta now sells the hours your launch depends on
On October 15 Meta started selling 3 to 24 hour windows on Facebook and Instagram, first come, first served, with category exclusivity on offer. Your launch date is now inventory a competitor can book. Here is what brand and media teams should do this week. Read more
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Your receipts now help choose Google’s ads
Since October 16, Google has been testing ads in AI Mode for people who connect Gmail, Calendar and Photos, and inferences drawn from those apps can help choose the ads they see. Your order confirmations are in there. Here is what lifecycle and search teams should change this week. Read more
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A crawl license in the fine print of your Meta account
From October 30, any business use of Meta, from running ads to managing a Facebook Page, counts as agreeing that Meta may crawl sites tied to your products and use what it finds to train its products. Robots.txt is not in the contract. Here is what marketing should decide before then. Read more
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Set the partner percent before holiday budgets spike
Google Ads is rolling out channel prioritization and a percentage limit on Low priority networks starting October 15. The percent is a preference Google will try to honor, not a hard stop. Write it on purpose before Search partners and Display take a silent share of Q4 spend. Read more
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Decide what Amazon’s ad agent may touch before DVA+ arrives
Amazon renamed its buying platform Amazon Ads Agent and gave its chat the power to plan, target and apply changes across three campaign types. Before DVA+ starts rolling out in late October, write down what the agent may change, which campaign owns each budget, and who on your team holds the controls. Read more
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Pinterest is turning your affiliate terms into an ad license
Pinterest is testing a way for brands to put ad spend behind a creator’s organic Pins with no paid partnership tag. The permission comes from a relationship you may already have, like an affiliate or creator program. Read those terms before your media team finds the button. Read more
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Meta’s ad assistant remembers your account, one person at a time
On October 6, Meta gave its Ads Manager assistant a deeper memory of your business and started testing an assistant that can change targeting and budgets. The memory is useful. It is also private to each person, so five people on one ad account can be teaching it five different goals. Write the shared brief… Read more