Category: Search
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A sale banner with a media budget
From Monday, Google Ads starts lifting offers off advertiser websites and showing them in Search and Performance Max ads, switched on by default. Whoever edits your homepage banner is now writing ad copy. Decide who holds that pen before October 12. Read more
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The search term is not the journey
Google is expanding AI Brief into seven more languages and selling a unified Search ads journey report: term, creative, landing page. After September’s settings migration, control is not another toggle. It is the brief you write and the combination you audit. Read more
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The upgrade is not a toggle
Google is mid-September progressive auto-migration of Search campaigns still on campaign-level broad match or standalone ACA into AI Max. If you never clicked the feature, your settings may already have changed. This week’s job is a settings audit, not a yes/no toggle. Read more
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Visual search is the auction
Pinterest put Visual Search Ads inside search results and Pin closeups at Pinterest Presents (Sep 17). If your creative and measurement still assume typed keywords, you are bidding on the wrong inventory. Read more
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Where’s the Party At? Navigating the Platform Popularity Contest for Maximum Impact
Alright, fellow marketing maestros, let’s dive into the deep end of what really moves the needle in this wild world of brand-building. We’re talking no fluff, no puff – just the straight dope on why being a platform purist is like bringing a knife to a gunfight. Forget the Soapbox, Grab the Megaphone Let’s get… Read more
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Let’s Chat About Google Ads’ New AI – It’s Seriously Cool!
Hey folks! Have you heard about the new AI in Google Ads? It’s like someone waved a magic wand over the whole advertising game. Here’s the lowdown on why this is super cool for both big brands and the small business gang. 1. Targeting Just Got Real Okay, so Google’s AI has always been kind… Read more
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Data Privacy in 2024: Your Marketing Compass
Hey there, fellow marketers! As we kick off 2024, there’s a trend that’s more than just a trend – it’s a game-changer: data privacy. It’s not just a buzzword; it’s the real deal, and it’s time we get cozy with it. So, grab your digital compass, and let’s explore the maze of data privacy together.… Read more
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TikTok Takeover: How Gen Z is Rewriting the Search Game
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Viral Voices: Harnessing Pop Culture for Epic Marketing Wins
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Personalization in the Digital Shopping Era: Standing Out as a Brand
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