Category: Data
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When email is priced by the click, who counts the click?
Treasure AI says it will charge for email by clicks instead of sends, and it wants Braze and Klaviyo to follow. It is a good idea with a hole in the middle: a real share of email clicks come from security scanners, not people. Before anyone signs, write down what a billable click is. Read more
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Apple’s blocklist just became a line in your media plan
iOS 27 quietly cut The Trade Desk and five identity vendors out of iPhone browsing. Apple pointed TTD to a 27.2 beta on Monday, but your Q4 flight buys against the phones people already have. This week’s job is a vendor exposure map, not a wait for the patch. Read more
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The mix model is not a report card
Google’s Meridian upgrades (agentic data-quality help, branded query volume, GeoX GA) pull audit, brand signals, and causal geo priors into one measurement stack. Teams still treating MMM as a quarterly slide deck will miss that the same loop should change budget this week. Read more
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Ride the Wave or Wipe Out: Why Marketers Gotta Adapt or Get Left Behind
The Marketing Game – It’s a Damn Chameleon! Hey marketing rockstars! Here’s the deal: The marketing world is like a freakin’ chameleon, always changing colors. If you’re not ready to adapt, you’re basically signing up to get left in the digital dust. It’s all about grabbing attention – that’s the top-shelf liquor in this marketing… Read more
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Predictive Analytics: The Crystal Ball of Marketing in 2024
Reading Minds Before They Even Make Up Their Minds! Hey there, marketing maestros! It’s 2024, and guess what? We’ve got our hands on the ultimate crystal ball – Predictive Analytics powered by AI. This badass tool is like having a future-telling gizmo that knows what your consumers want, even before they do. Let’s dive into… Read more
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Where’s the Party At? Navigating the Platform Popularity Contest for Maximum Impact
Alright, fellow marketing maestros, let’s dive into the deep end of what really moves the needle in this wild world of brand-building. We’re talking no fluff, no puff – just the straight dope on why being a platform purist is like bringing a knife to a gunfight. Forget the Soapbox, Grab the Megaphone Let’s get… Read more
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Dive Deep or Go Home: The Wild World of Immersive CX Tech
Welcome to the Future of Customer Experience Hey digital daredevils and marketing maestros! Let’s get real – the customer experience (CX) game is changing faster than a chameleon on a disco ball, thanks to some kick-ass immersive technologies. We’re not just talking about a facelift here; we’re talking full-on digital reincarnation. So, buckle up as… Read more
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NFTs in Marketing: Flashy Fad or Freakin’ Fabulous?
NFTs: Just a Hype Train or Here to Stay? Alright, cool cats and digital dogs, let’s cut through the hype and chat about NFTs (Non-Fungible Tokens) in marketing. Are they just a passing fad, or are they the golden ticket to marketing nirvana? Buckle up, because we’re diving deep into how these digital darlings can… Read more
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Clicks Meet Bricks: Crafting the Phygital Marketing Playground
Hey there, digital wanderers and brick-and-mortar believers! Let’s rap about something freakin’ revolutionary – the blend of physical and digital worlds, affectionately dubbed ‘phygital’. It’s like peanut butter and jelly, Batman and Robin, or avo on toast – some combos just make everything better. Subtle Art of Seamlessness In the phygital realm, we’re not just… Read more
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The New Value Menu: Serving Up More Than Just Deals and Steals
Hey folks, it’s time to chew on something that’s been cooking in the marketing kitchen: the fresh, zesty taste of value. But hold your horses, we ain’t just talking about slashing prices or amping up the quality anymore. Nah, we’re dishing out a whole new flavor that includes sustainability creds, unforgettable experiences, and a cherry… Read more